On the eve of the one-year anniversary of Musk taking up Twitter (now X), the corporate printed a retrospective weblog publish inspecting how issues have fared beneath new administration. There are plenty of numbers within the publish, however one which stands out is the declare that a median consumer spends 32 minutes on the platform.
X CEO Linda Yaccarino commented a blog post that customers spend a complete of seven.8 billion lively minutes per day. It’s obscure what “lively minutes” means. Nonetheless, it’s decrease than the 8 billion lively minutes Musk tweeted about final yr. Likewise, the determine of 1.5 million logins per day can also be decrease than Musk’s 2 million logins per day from a yr in the past. In different phrases, X is rising at a slower tempo and engagement is slowly declining.
The social community famous that Premium customers spend 3 times longer on X than non-paying customers. That is not stunning, since X incentivizes a set of eligible premium customers for a payout. Final month, the corporate claimed it had paid $20 million to creators, and that determine within the weblog publish stays unchanged.
X’s figures differ barely from the reporting of assorted evaluation corporations. Apptopia mentioned that customers utilizing each Threads and X spent 23.8 minutes and 31.1 minutes per day respectively when Meta launched the previous. Nonetheless, these figures have dropped to three.7 minutes and 16.9 minutes respectively. The corporate added that US-based X customers spent a median of 20.6 minutes per day in September.
Yaccarino additionally talked about that “half a billion of essentially the most knowledgeable and influential individuals on the planet” come to the platform each month. In September, Musk mentioned the social community had 550 million month-to-month lively customers. So no change there.
Whereas Yaccarino did not point out every day lively customers (DAUs) within the weblog publish, she lately talked about that the platform has roughly 245 million DAUs. In keeping with SensorTower (by way of The Wall Road Journal), X’s every day lively customers are down 16% in September 2023 in comparison with October 2022.
Intriguingly, X additionally boasted about providing free API entry to New York’s Metropolitan Transportation Authority (MTA) and the Nationwide Climate System. Nonetheless, this transfer solely happened when these accounts determined to restrict or finish their replace move after the corporate discontinued the free API. The corporate additionally killed third-party Twitter apps by altering its API phrases earlier this yr.
With the brand new weblog publish, Nonetheless, Reuters reported earlier this month that the platform’s promoting revenues are declining.
Whereas the corporate talked about its future plans, together with facilitating funds, it did not elaborate a lot on its work round belief and safety. Regulators around the globe should not pleased with X’s efforts to fight CSAM and disinformation. The weblog publish additionally didn’t elaborate on how the platform plans to work on election integrity as each the US and India face main elections subsequent yr.